2008 Annual Convention

Topics

•	Advocacy -- Discovery, Trial Skills & Settlement
•	Evaluating Pain & Damages
•	Medical Negligence
•	Motor Vehicle & Trucking
•	Products Liability
•	Other Topics

Advocacy Track: Tailoring the Message: Storytelling and Framing

Session #: 418-T03
Presenter(s): James B. Lees, Jr., Carrie R. Frank, William P. Lightfoot, Kenneth L. Connor, Edward M. Ricci, Randi McGinn, Raymond P. Boucher, Russ M. Herman
Session Length: 5 hr 27 min
Program: 2008 AAJ Annual Convention
Date: July 12-16, 2008

Purchase Media - Session #: 418-T03
Description	Price	Qty.	Cart
Audio Pkg with CD-ROM of Reference Material	$295.00		buy now

AAJ MEMBERS ONLY - Regular, President's Club, Sustaining or Life members can purchase

AAJ Members Only - must include membership number when ordering. Product fulfillment is dependant on membership verification

Track Includes

How Juries Perceive Trial Lawyers: Applying Rapaille's Culture Code in Trial -
Edward M. Ricci
Making a Movie Out of Opening Statement -
Randi McGinn
Countering the Defense Case -
Raymond P. Boucher
Persuasion Through Rhetoric, Metaphors, and Analogies -
Russ M. Herman

What's Included in the Packages
As part of AAJ Education's Convenience Learning offerings, this track is available on high-quality audio. These cutting-edge continuing legal education recordings are ideal for extended study in your office, home, or when traveling.

Audio Package includes

Audio CDs-For use in your car or portable CD Player
CD-ROM of Reference Materials
MP3 and iPod Audio files-To use on a computer or download to your iPod

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