AAJ MEMBERS ONLY - Regular, President's Club, Sustaining or Life members can purchase

AAJ Members Only - must include membership number when ordering. Product fulfillment is dependant on membership verification

Faculty:
Richard A. Jenson ; Don C. Keenan ; James B. Lees, Jr. ; Robert Ray, Ph.D. Karen R. Roberts ; Lance M. Sears; David A. Wenner

Program includes

• Moderator Introductions
• A Glimpse Inside the Juror's Mind
• Do jurors behave irrationally?
• Why jurors must rely on intuition and how we can use this to our advantage?
• How to make it easier for jurors to find for the plaintiff?
• Does emotion influence verdict preference?
• Do juror conclusions affect perceptions of the evidence?
• Are there rules that jurors rely on to unconsciously bias their judgment?
• How Madison Avenue Influences Jurors
• Why understanding the laws of marketing is essential
• How can we utilize the law of branding in making our message persuasive?
• What we can learn from advertisers about making a message memorable
• Do Economically Depressed Jurors Take It Out on the Plaintiff?
• The Wall Street meltdown—is the market crash a tipping point
• Unhappy and worried jurors and what to do about them
• The 80/20 Rule
• Changed attitudes toward corporate America
• Focus Group—The Economic Recession's Impact on Trials
• Panel Discussion
• The Reptilian Mind: How Fear Drives the Jury
• The Importance of Identifying Norms as a Basis for Measuring the Conduct of the Plaintiff and the Defendant
• The Psychology of Damages—What We Know from Research
• Prospect Theory—how we frame damages influences the amount of awards
• Anchoring
• Juror characteristics that influence juror awards
• The parties themselves; how they affect jury awards
• The defendant's conduct—what drives awards upward
• How the Defense Builds a Winning Case—An Insider's View
• The tactics every defense lawyer uses today
• Anticipated defenses du jour in 2009
• Voir Dire During an Economic Maelstrom
• Identifying the key effects of the economy on the individual juror
• How to get them to talk to you about the economic issue
• Voir Dire Focus Group—The Economy

What's Included in the Packages As part of AAJ Education's Convenience Learning offerings, this seminar is available on high-quality audio and video. These cutting-edge continuing legal education recordings are ideal for extended study in your office, home, or when traveling. Audio Package includes Audio CDs-For use in your car or portable CD Player Multimedia CD including CD-ROM of presenter Reference Materials MP3 and iPod Audiobook files-To use on a computer or download to your iPod Video Package includes Video DVDs CD-ROM of presenter Reference Materials Works Package includes both the Audio and Video Packages BONUS: Printed presenter Reference Materials