OTHER PROGRAMS ON THIS TOPIC...    • Advocacy Track—A New Approach to Damages    • COMBO DEAL- AAJ Damages Seminar

AAJ Damages Seminar with David Ball

For many trial lawyers, translating a case of injury into a case for damages is the most difficult part of the trial. Today's climate makes this especially difficult because of public hostility towards trial lawyers and personal injury lawsuits. More than ever before, jurors need to know their verdict will make a meaningful difference in an injured person's life. This seminar will provide meaningful insight into how jurors view damages and shape what they see by effectively articulating various reasons for a just award into every phase of trial.

Leading the discussion will be David Ball, Ph. D., trial consultant, and author of David Ball on Damages: A Plaintiff's Attorney's Guide for Personal Injury and Wrongful Death Cases, and David Ball on Damages: The Essential Update. Dr. Ball is a nationally known jury consultant and trial skills trainer, and is a leading authority on adapting audience persuasion techniques from theater and film to in-court use. Dr. Ball will be joined by a faculty of highly experienced trial lawyers who, through their demonstrations, will help you prepare to reach, persuade, and to empower jurors to do the right thing.

Faculty:
David Ball, Donald H. Beskind, Martha Marie Eastman, Ward Merdes, Thomas D. Penfield, Ernest F. Teitell

Program includes

• Damages: Fundamental Principles (Lecture) - David Ball
• Major Themes Starting in Jury Selection (Lecture) - David Ball
• Damages in Jury Selection (Demonstration) - Donald Beskind
• Opening Statement: The Damages Model (Lecture) - David Ball
• Opening Statement Demonstration - Ward Merdes & Ernest Teitell
• Case in Chief: Direct Examination of a Damages Expert (Lecture) - David Ball
• Case in Chief: Direct Examination of a Damages Expert (Demonstration) - Donald Beskind
• Lay Damages Witnesses and Defense Expert Witnesses (Lecture) - David Ball & Donald Beskind
• Closing Argument (Lecture) - David Ball
• Closing Argument (Demonstration) - Thomas Penfield & Martha Marie Eastman
• Damages in Your Case: Case Specific Q & A - Panel